Swatch, according to the latest reports/rumors from Bloomberg Business plans to release their answer to the long awaited Apple Watch before this summer, perhaps even beating Apple’s design to market.
Unfortunately, as far as we can tell from the limited information already available, Swatch, like most of the other smart watch wannabes trying to capitalize on all the energy, buzz, and hype around the sector, is focusing on the “watch” side of the equation without a significant differentiating play on the ‘smart’ side.
Before Apple did a complete reboot of cellphones and revolutionized the market, a phone was just a phone, though many of them had a few additional features, like a calendar or camera duct taped on. Apple, or more specifically Steve Jobs, shifted the focus to the total customer experience at a deep kinesthetic gut level and built a complete eco and economic system around the device. While we still refer to our smartphones as a ‘phone’, the actual use of those devices has totally minimized their phone functionality.
Smart watches will follow the same evolutionary path, without a doubt. My Nike+ FuelBand, for example, has become a totally integrated part of my day to day existence. Of course I still use it to check the time occasionally, but the way that it allows me to track, monitor, and expand my physical health and exercise has become invaluable.
While companies, and tech reporters, continue to promote the latest smart watch offering as a serious competitor to the Apple Watch, the ones we’ve seen so far amount to just digital watches with some additional features. There’s nothing really compelling about them that would make you want to run out and get one right away.
I’m guessing, and hoping, that in a few months Apple will change all of that and deliver a smart watch that will totally change the way that we think about and utilize watch form factor devices in our daily lives.
Via: Swatch Plans Smartwatch to Compete With Apple Watch’s Debut - Bloomberg Business #robotsdreams
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