I first ran across BOCCO at Maker Faire Tokyo last year, and I have to say that I was a little skeptical about its potential as a product and as a business. Although BOCCO incorporates quite a few communication functions, like delivering a message to your loved ones while you are absent, many other devices that are capable of doing the same things, like smartphones and tablets, already exist.
Yet, BOCCO drew big crowds at Maker Faire, and continued to gain fans and supporters over the months that followed. And, when the BOCCO Kickstarter project launched, a significant percentage of those fans demonstrated their love of the robot by opening their wallets and supplying funding. As of this evening, 20 hours before the project closes, they have already exceeded the original goal of raising $20,000 by a considerable margin.
What makes BOCCO so unusual? Why were people willing to fund the project when logically there are already many ways to satisfy the core communication functions with existing technology like smartphones?
BOCCO is emotionally attractive and welcoming. The robot’s ‘cute’ and non-threatening personality makes it perfect for situations involving people that are either too young, or too old, to be comfortable using a smartphone. For example, BOCCO could be your personal remote avatar interacting in an engaging manner with an elderly grandparent living in a full care facility, even if they happened to be a 1,000 miles or more away. BOCCO is fun. BOCCO is friendly. And, BOCCO is caring. When it comes to robots and people, that’s enough - it’s more than enough.
Via: BOCCO: The family robot that brings your loved ones closer by Yukai Engineering — Kickstarter #robotsdreams
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