Apple Bets $10.5B on Robots and Lasers to Upgrade Their Supply Chain
Bloomberg reports that Apple plans to spend a record $10.5 billion on improving and optimizing their supply chain including assembly robots, factory automation, milling machines, and other technology.
The information, derived in large part from Apple’s fiscal 2014 capital expenditure forecast, clearly demonstrates that Apple takes full control and ownership of their supply chain, unlike many other companies that tend to throw designs over the fence and leave the details up to their suppliers.
This isn’t a new initiative for the Apple management leadership. Prior to taking over as CEO when Steve Jobs passed away, Tim Cook husbanded the creation/re-engineering of Apple’s existing supply chain. However, it does represent a major “power-up” move since the forecast 2014 capital expenditures represent a 61% increase from the previous fiscal year and a whooping 10X increase over the 2008 numbers.
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