Amazing Demonstration or Viral Video Marketing Ploy? (Video)

quantum levitation robot

Arthur C. Clarke once said that "Any sufficiently advanced technology is indistinguishable from magic." In today's world, he might have been tempted to add that "Any sufficiently advanced computer simulation is indistinguishable from reality."

For example, is the "Controlled Quantum Levitation on a Wipe'Out Track" video below real and was it actually posted by the "Japan Institute of Science and Technology"? Or, is it a carefully designed viral video marketing ploy by Sony to promote the Wipeout 2048 release of the popular game on the PlayStation Vita in 2012?


I'm not sure, though if I had to bet it would be on the viral video marketing ploy side of the wager. Why?

1) There doesn't appear to be a "Japan Institute of Science and Technology". There are some institutes and organizations with similar names, the closest being the Japan Institute of Advanced Science and Technology, but no exact match.

2) The Youtube video notes claim fair use, and say that no copyright intended in this video, then says "(C) Copyright! All rights reserved belong to Sony Entertainment and SCE Studio Liverpool."

3) More than anything, the video seems too professional and well executed to have come out of a research facility here.

But, I could be wrong. Actually, I would be very happy to be proven wrong, especially if it came with an invitation to visit their laboratory and see the levitation in actual operation.

Via: Controlled Quantum Levitation on a Wipe'Out Track - YouTube


2 thoughts on “Amazing Demonstration or Viral Video Marketing Ploy? (Video)

  1. I can’t tell for sure but the track and the moving cars look like 3D CG.
    That piece of track he holds in hands looks different than the piece in the assembled track and when he puts the car on the track that looks very suspicious.
    In the end it could turn out to be some lame advertisement for a movie or game :(
    Videos with disabled comments are very suspicious anyway, such videos are mostly ads or scams.

    link to
    see 1:15 and watch the yellow car and it’s smoke – FAKE as hell

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