People, especially kids growing up, respond emotionally to role models. They see through the rules, regulations, and official words, and respond directly to people they respect, admire, and want to be like. You can lecture them all day, and all night, and never convince them that studying science and technology is 'cool' and that they should dedicate themselves to a career in robotics.
But, what if major personalities, the most popular and well known rock stars, people like Miley Cyrus, Wi.i.am, Britney Spears, Snoop Dog, Jack Black, and even heart throb Justin Bieber, delivered the same, positive, compelling message about studying technology to make a difference?
We're about to find out...
This Sunday, August 14, 2011, all of those rock stars, and many others, will join Dean Kamen on a ABC Television special program, "i.am.FIRST:Science is Rock and Roll".