How Olympus Uses Humanoid Robots To Market Cameras (Video)
In todays world, major digital camera manufacturers have to deal with rapid technological evolution, intense price pressure both from their competitors and customers, and the inevitable merge between still photography and video. It’s a major challenge to differentiate themselves, and their product lines, from other cameras on the market.
So, for the CP+ Camera and Photo Imaging Show, where Olympus wanted to show off their latest digital camera with a dedicated record button that allows the user to instantly shift from taking still photos to recording high definition video, they decided to call in the robots. Kyosho MANOI robots, to be more precise.
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