Robot Toys capture top Toy of the Year Awards

Pet robots
Two of the top Toy Industry’s 2010 Toy of the Year Awards (the TOTY’s) went to robotic creations. The top honor, Toy of the Year, was captured by Capia’s popular Zhu Zhu Pets, the robotic hamsters that incorporate simple artificial intelligence behavoirs including reacting to physical interaction and exploring areas and rooms autonomously.

Capping over a decade of success in homes, schools, colleges, and even research facilties, LEGO’s Mindstorms NXT 2.0 robotic system was the clear winner of the Educational Toy of the Year award. The popular system was honored as “an outstanding toy that helps children develop special skills and knowledge through play.”


2 thoughts on “Robot Toys capture top Toy of the Year Awards

  1. They have very simple AI however I think it’s safe to say that this market category is going to be more explored in the future, especially from the big boys like Mattel and Hasbro (maybe not Hasbro), seeing they were behind a smaller company with a better toy. That must have hurt.

  2. The AI is the real key here, along with the appropriate sensors. They should spend a huge chunk of dev money to the AI of these toys and then think about adding more things like speech recognition and even making them talk back. An intelligent roaming, exploring, sound/speech recognizing, talking hamster. Weee.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>