Big money for small robots

Murata Manufacturing has poured a ton of money and development resources into their Murata Boy cycling robot and it's follow-on siblings, and it's paid off extremely well for them in terms of media attention, TV news spots, and public buzz.

People can immediately relate to the tiny bicycling robo-boy and his unicycling sister. And, for the most part, people don't realize that the "products" were never designed to actually be sold to consumers. They are, pure and simple, demonstrations of technology, packing as many Murata designed chips, sensors, filters, and other semiconductor offerings as possible into attention grabbing form.

But, Mother Nature does pay attention to the needs of manufacturing companies... This week, with one of the biggest electronics trade shows taking place at the Makuhari Messe Convention Center, Murata heavily promoted Murata Boy, even going the extra mile to buy time on the large LCD advertising displays in Tokyo Station, only to have the train system and attendance at the show tank on Thursday as a huge typhoon passed almost directly overhead. -- Posted using the Robots Dreams iPhone.


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