TOMY Robo-Q Robot Transformers Style

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While we liked the TOMY Robo-Q tiny robot concept, we weren’t sure how it could mantain public attention and build a fan base.

It turns out that we didn’t need to worry. TOMY’s marketing plan for the Robo-Q robots involves taking advantage of the well established, and extremely profitable, fan base for other robot characters like Transformers.


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