Toy Sales Dip Slightly

Given the current economic woes we were quite surprised to find out that US toy sales hadn’t dropped off the cliff. Quite the contrary. The NPD Group reports that for 2008 overall toy sales only fell by 3%, though sales in the critical fourth quarter did decline by 5%.

However, the NPD statistics do appear to show a shift in buyer patterns, no doubt to lower priced items, with sales of building sets and plushies gaining by well over 20% while toy vehicles, youth electronics, and dolls all experienced double digit drops.


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