Robosapien in Japan – Good News/Bad News


Robosapien was featured in Dime magazine here in Japan this week. Dime is one of the most popular "trend" magazines here and is read religiously by people that want to identify (or identify with) whatever's hot. They cover a wide range of markets, everything from restaurants, watches, convenience store lunches, to the latest in sports cars, digital television and technology. It's a great source of information if you need to know what's going on here.

The 'good news' is that Robosapien captured the best spot in the magazine - a feature article they call "The 1st Sheet", so it was seen by everyone of their readers. The article was only a single page spread, but featured some good action shots that really show off Robosapien's mobility and flexibility.

The 'bad news' is that Robosapien is presented as if it was developed by Takara - the Japanese toy maker and distributer for Robosapien. It's called "Takara Huma" in the main caption. WowWee and Mark Tilden are never mentioned, though there is a very minor reference to NASA. The other bit of bad news is the price - right at double the US market price. That's going to seriously limit the market penetration, unfortunately.

Ed. note (11/14/2004): The comment that "... Mark Tilden are never mentioned..." is in error on my part. Mark Tilden is, in fact, mentioned as the inventor of Robosapien in the Dime article.

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