Late in the afternoon, just after sunset, we ended up over by the Yodabashi Akiba electronics super-store on the opposite side of the station from the well-known electronics district. Yodabashi Akiba is like a Fry’s Electronics store on steriods. Take the usual Fry’s, no, take seven or eight of them stacked on top of each other, and you’ll get a feeling for how massive the store is.
Just outside the store’s main entrance, there’s a small plaza that’s rented out to any electronics company that can pay enough to access the steady stream of geeks and otaku, along with salary workers and even young school children.
On this particular Sunday evening the space was going full swing with a marketing promotion designed to encourage people to collect Gundam items, especially "Pla" (plastic) Gundam models.
The term “GunPla” refers to Gundam models made from plastic.
All the focus on Gundam recently stems from the fact that it’s Gundam’s 30th anniversary. Companies in the “Pla Model” sector have bee hives of activity trying to pump out new Gundam designs and models so that they can capitalize on the aniversary before the party ends.
Recent Comments